Marketing Mix ModelingOptimize your marketing budget with AI-driven Marketing Mix Modeling for cross-channel efficiency and maximum ROI.
Optimal Budget Allocation with AI-Powered Marketing Mix Modeling.
With the AltaSigma Marketing Mix Modeling solution, marketing budgets are allocated efficiently and accurately. Thanks to seamless integration with all relevant digital channels and the use of cutting-edge AI algorithms, the performance of each channel is maximized, ROI is continuously increased, and data-driven decisions are easily operationalized.
Features
Automated Modeling: The optimal model structure is determined using AI, without the need for manual tuning.
Incorporation of External Factors: Seasonal trends, market trends, and weather effects are automatically integrated into the model.
Intelligent Budget Simulation: Budget scenarios are simulated to achieve maximum impact and efficiency.
Cross-Channel Impact Measurement: The effects of Paid, Owned, and Earned Media are measured, including delay and carryover effects.
Transparent Results Visualization: Clear visualizations and actionable recommendations are provided for all stakeholders.
Seamless Data Integration: All relevant digital channels are quickly and easily integrated via our connectors.
Our solutions harness enterprise-grade AI capabilities that truly make a difference
AI Model ManagementAI Models – Custom-Trained. Automatically Optimized. Always Up-to-Date.
Integrated Data LakehousePlug & Play for Your Data – Compatible. Flexible. Fully Integrated.
REST APIAI-as-a-Service – Open. Extensible. Ready to Connect.
Compliance by DesignLegally Compliant. Transparent. 100% Aligned with the EU AI Act.
Marketing Mix Modeling – Key Benefits at a Glance
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Improved Marketing ROI
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Reduced Media Spend Waste
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More Accurate Forecasts
Unique Selling Points
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Quick Integration of All Major PlatformsRelevant platforms like Meta, Google, TikTok, and many more are effortlessly integrated.
02
Flexible Data Processing with Lakehouse TechnologyThe infrastructure enables scalable processing of both structured and unstructured data.
03
Precise Modeling without OverengineeringA combination of econometric logic and machine learning ensures reliable results.
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Intuitive Results – No Data Science Background NeededResults and actionable recommendations are presented in an easily understandable format.
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GDPR-Compliant & SecureThe highest data protection standards are ensured through secure processing and storage of data.
06
Time-to-ValueGain actionable insights into your marketing mix performance within just a few weeks – no lengthy implementation or complex setup required.
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Discover how our Marketing Mix Modeling solution can help you optimize your marketing budget for maximum impact.
